What: With very limited time (only two days) and budget, I was asked to make something fun, enticing, and on-brand to help promote Five Guys located in Paducah, KY. After visiting a Five guys for lunch, I had an idea that made this a doable request.
How: First I wrote a script focusing on the fries, mainly because I was suprised at how much they give you. The fries and peanuts seemed like an easy differentiator to focus on. I also wanted to make the messege theater relevant, since it is located next to a movie theater and would be shown there.
Meanwhile using 3D Studio Max, I built out some fries and some peanuts. Then I added and timed out the 3D text to carry things along. With TyFlow, I simulated piles of fries and peanuts falling at the appropriate times and set up everything in VRay for rendering.
By the time my renders were completed, I had received my voice ovcer and music files. Then it was just a bit of post-production, audio mixing, and file formatting for theater and web use to wrap it all up.
All said and done I think it looks pretty cool, has a clear message, is on-brand and was a good fire drill! Thanks again to Eric and Nick for helping with the tight deadline!
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